1. E (employee) - These people believe strongly in getting good grades in school so that they can get a good job. They are looking for a safe secure job with benefits.
2. S (small business owners/self-employed) - These people will be of the belief that if you want something done right you do it your self. Most of the time they will work by themselves.
3. B (Business Owners) - These people own big businesses of 500 or more employees. These people look for good systems, good networks and the smartest people they know to run their business.
4. I (Investors) - These people have their money work hard for them.
The poor will be on the left side of the quadrant under the E and S quadrants. They believe in working hard for your money. They work for security. If these people can not work, they get no pay. They work for active income.
The Rich will be on the right side of the quadrant. They seek freedom, they do not want to be dependant of a job. They have people or money working for them to create money.
Robert is a very passionate man with a crystal clear vision. However, earlier this week I have found an artist sharing the same message as Robert, in his own style. Very powerful video title "The American't Dream". A must watch!!